Hilton Head Island and Bluffton real estate activity ebbs and flows with the seasons. Unlike metropolitan markets that that are more closely tied to industry, Lowcountry real estate is primarily driven by resort/vacation activity and retirees relocating from the Midwest and Northeast. To that end, our market(s) tend to see unit sales spikes during specific seasons.
For example, resort communities (Sea Pines, Palmetto Dunes, and Port Royal) featuring second homes and rental properties have historically enjoyed active Summer markets as they’re buyer tends to be in town enjoying Hilton Head’s beaches, boating, nightlife, and tennis. Private golf club communities (Colleton River, Belfair, Berkeley Hall, Wexford, and Long Cove) on the Island and in Bluffton tend to be far busier during the Fall and Spring as the avid golfers tend to gravitate to the area when the weather is most temperate.
For buyers, understanding seasonality is important relative to selection (getting out ahead of the curve) and negotiating power. When buyers wait until the season to pick up properties, sellers often become more bullish as they see and hear about sales around them. Pre-season buying provides buyers with far more leverage.
Likewise, understanding seasonality is important for sellers. Price changes to meet the market during an off-season are rarely effective and typically waste any potential momentum that was to be gained by the price drop.