Charter One Outperforms the Market
The Bluffton real estate market continues to show quiet strength as we move through November. Year-to-date, overall market volume is up roughly 3% versus the same period in 2024, even though total transactions are down about 4%. That tells us pricing remains firm and demand resilient, especially in the upper-end segments. Charter One Realty continues to outperform, with sales volume up 24% year-to-date and transactions up 3%, a strong sign that properly marketed listings are still moving while inventory levels remain healthy but selective.
Across 29910 and 29909, well-presented homes are selling with buyers prioritizing turn-key, newer-construction, and golf-community properties. Pricing discipline is essential, and the homes seeing activity are those listed within the current comp range rather than the inflated aspirational levels that defined early 2022. Each small dip in mortgage rates is unlocking additional activity from local move-up buyers and remote workers, and listings with new roofs, recent system upgrades, or low insurance exposure continue to command a premium.
One subtle national factor now filtering through the Southeast is what some in the media are calling the “Mamdani effect.” Following the recent New York City election, concerns over higher taxes and stricter rent policies have already nudged more inquiries into Florida markets. If that trend holds, we expect a ripple benefit in Bluffton as some price-sensitive or lifestyle-focused buyers look north for comparable value and a more measured pace, a region long favored by Northeast and Midwest transplants.
Looking ahead, we anticipate a busy first quarter, with many winter visitors turning serious once they compare Bluffton’s cost of ownership, amenities, and location to pricier coastal markets. Sellers who are realistic and presentation-ready with fresh paint, decluttered spaces, and light staging are positioned to capture this wave. Buyers, meanwhile, should be offer-ready and decisive, as the best homes continue to move quickly when priced correctly.
Overall, Bluffton remains one of the most stable and opportunity-rich markets in the Lowcountry. Values are steady, supply remains balanced, and the region’s quality of life keeps drawing attention. Charter One Realty’s strong performance reinforces that the right marketing strategy and local expertise still make all the difference in today’s evolving market.
Our Thanks,
Johnny & Jeff
