September 2025 Market Reports
The Bluffton market remains steady in 2025, with year-to-date numbers painting a picture of resilience and balance. New listings have increased notably, climbing from 1,960 in 2024 to 2,191 this year, an 11.8% gain. This boost in inventory gives buyers more opportunities to explore homes in both 29910 and 29909, easing some of the tightness that defined the past few years.
Closed sales have also ticked upward, rising from 1,459 to 1,511 year-to-date, a 3.6% increase. While not explosive growth, this steady improvement underscores that demand in Bluffton remains strong even as buyers take more time to evaluate their options. Days on market lengthened from 52 to 79, a 52% jump, suggesting that today’s buyers are more deliberate, but they are still writing contracts when they see the right property.
In terms of pricing, the year-to-date median sales price is holding steady at $539,000 compared to last year’s $539,056. This flat trend reflects a balancing act: sellers still enjoy solid valuations thanks to sustained demand, while buyers now have more negotiating room with higher inventory and longer market times. Sellers must be precise on pricing, as homes listed above market expectations are more likely to linger.
Nationally, the conversation has shifted in favor of buyers. Mortgage rates, which hovered near 7% for much of the past year, have recently dipped below 6% for the first time since early 2022. This development is already sparking increased activity as buyers seize the chance to lock in lower borrowing costs. For a lifestyle market like Bluffton, where many buyers are motivated by both necessity and choice, the impact of lower rates could be felt quickly this fall.
Looking forward, Bluffton remains one of the most desirable destinations in the Lowcountry. With more homes to choose from, stable pricing, and the added boost of improved mortgage affordability, the market is well-positioned for a strong close to 2025. Both buyers and sellers stand to benefit, buyers from greater selection and lower financing costs, and sellers from continued demand for the Lowcountry lifestyle. Success in this market will hinge on strategy, preparation, and proper positioning. Please give us a call if you would like us to give you a market evaluation of your home.
Our Thanks,
Johnny & Jeff
