How the Ussery Group Markets Luxury Listings

The term “dream home” is widely-used in real estate marketing for a reason. Everybody dreams of finding a property that meets their every need and delivers all the “wants” on their wishlist as well. Luxury buyers in the Lowcountry are no exception. As some of the most discerning shoppers in the market, luxury buyers seek visually stunning homes with integrated technology and special features that complement their lifestyle—and as a top-performing real estate team, it’s our pleasure to introduce them to properties that meet their every requirement.

Facilitating luxury home sales requires attention to detail, intentional strategy, and deeply-rooted connections within specific communities of focus—all of which the Ussery Group brings to the table. Our “secret” to matching the perfect home with the perfect buyer lies in getting to know our clients as well as the properties we represent.

“When we recently decided to move back to the Lowcountry for the third time, Johnny was our first call—also for the third time! He is always thoughtful and wise in relating the market to our particular circumstances. Johnny is quick to suggest or jump on opportunities…knows who to call to get the straight scoop on a property…and won’t let you panic into a wrong move. If you need a widely-respected market expert to help in buying or selling your Lowcountry home, we recommend you call Johnny—and predict a lifelong friendship will be part of the deal.” – via Zillow

A look inside our marketing strategy

Just as we seek to deeply understand our clients’ needs, wants, and goals, we also make it a priority to get to know each property we represent inside and out. After becoming well-versed in the floor plan and unique design details, we enlist our professional copywriter to craft an attention-getting listing description that conveys both the look and the “feel” of the home to potential buyers. Often, before a listing even goes live on the MLS, we will share a “sneak peek” with qualified buyers in our network whose wishlist lines up with the property’s features. Exposure is further maximized through custom print magazines, direct mail campaigns, eblasts, video tours, social media shares, and more.

Of course, the way a home is marketed matters just as much as the exposure it receives. The Ussery Group uses high-quality drone footage, stand-alone listing websites (check out an example here and another one right here), professional interior styling, and top-notch photography to tell the story of each home. We excel at highlighting not just the features, but the lifestyle benefits of each home we represent, which enables potential buyers to emotionally connect to the property.

A proud member of Charter One Realty

The Ussery Group is proud to operate under the umbrella of Charter One Realty. In 2021, Charter One Realty was ranked the #1 Luxury Brokerage for closed sales volume and transactions of $1 million+ properties in the Lowcountry.

As a part of Charter One Realty, we benefit from three luxury affiliations: Leading Real Estate Companies of the World, Luxury Portfolio International, and Who’s Who in Luxury Real Estate. This means that when your luxury property is listed online, it is marketed not just to the Lowcountry, but to the world. When you choose the Ussery Group, your listing will be found on 550 affiliate websites throughout 73 countries, and presented to 150,000 associates worldwide.

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Buying and selling luxury real estate doesn’t have to be overwhelming. As a valued client of the Ussery Group, you’ll be on the receiving end of over 100 years of cumulative real estate experience that has resulted in more than $1 billion in sales. You’ll also be the beneficiary of connections that extend throughout the Lowcountry and worldwide. To see the results of our efforts, we invite you to take a look at some of our recent sales. If you choose the Ussery Group to represent your home, we feel confident that you’ll be another success story. Give us a call at 843-757-7712 to get started.