843-757-7712 info@usserygroup.com

Discover Our Proven Marketing System

Sell Your Home with the Ussery Group


In a sea of sameness, the Ussery Group stands out year after year. As leaders in the real estate industry, we continue to build off of a proven marketing platform. By marrying time-honored values and today’s technology, the Ussery Group has formed an uncommon and innovative real estate business.

Clients of the Ussery Group enjoy a marketing platform that is designed to provide maximum exposure and return. Employing market data, technology, location and proven systems we are able to sell properties for the highest price in the shortest period of time possible.

Far out aerial view of home
Sea oat dune grass with ocean waves in background


Although unable to predict the future, the Ussery Group does take advantage of a comprehensive market analysis system. Careful attention to market dynamics and property valuations begins our process. From there, we break down absorption rates, demographic trends, comparable inventory data, real-time sales metrics, and neighborhood dynamics.

As with any product, the market sets the value. The Ussery Group’s job is to provide clients with the best research available to determine the market value of a property. Properties priced correctly to the market sell more quickly and at a higher price.


Outbound communications with prospective homeowners, internal communication with listing clients, direct mail, and networking all rely on systems. These systems are fundamental to the success of any real estate business. In addition, the clients of the Ussery Group are fortunate to receive the support of a fantastic team of professionals who share a common vision for excellence and results.

Body of water with dock holding red kayaks
Sea turtles out on the beach during sunset


Before a film ever reaches the set, each scene is laid out in a storyboard, providing a visual layout of events as they are to be seen through the camera lens. We at the Ussery Group apply the same underlying concept to real estate transactions, crafted as seen by prospective buyers.

Every property, home or homesite has a unique story. Multiple mediums are used to convey these stories including: Print, Brochures, Direct Mail, eBlasts, Web Tours, Videos and more. The key, however is to remember that the story is less about the property and more about the buyer.

The Ussery Group crafts stories that focus on “the benefit of the benefit”. While a feature is one dimensional, a benefit is an intimate conversation over a glass of wine on the veranda while the sun sets. Benefits are the emotions and memories of a crackling fire in the fireplace while the children or grandchildren open their presents on Christmas morning.

Throughout our marketing efforts, we hold tight to the idea that “It’s never relevant until it’s personal.”


A true professional in every way

A true professional in every way. We had an “unfortunate” contract that fell through but thanks to [Johnny’s] diligence we were able to secure a new contact/sale. It was a pleasure to work with him.

-Andy And Denise Hobbie

Knowledge of PB and the area is unsurpassed

We purchased our house at Palmetto Bluff eight years ago with the help of Thomas Maybank. He has been a dear friend ever since. His knowledge of PB and the area is unsurpassed and as we are not full-time residents, we rely on him often. His real estate experience and guidance helped us find the perfect home at Palmetto Bluff. When we looked at houses for sale on a whim eight years ago, we didn’t expect to find such a magical place. Buying our house was one of the best decisions we’ve ever made. Thanks for everything, Thomas!

– David and Geri G.

Made the buying process a joy

Michael Haire was great to work with in buying a home at Palmetto Bluff (PB). He asked questions and listened well to what we were looking for, and then showed us options that met or exceeded our expectations. His sense of humor and friendly side-kick Kona made the buying process a joy. Michael was a pleasure to work with, very knowledgeable and he made times available to meet with us on short notice with our tight travel schedule. We love our new PB home and would highly recommend Michael for your Lowcountry real estate needs.

– Bill and Deb Horst

Personality and superior character

As one of the original members of the Palmetto Bluff real estate team and the longest serving member of that team, few if any know Palmetto Bluff and Palmetto Bluff real estate as well as Keene Reese. We surely benefitted from his depth of knowledge and excellent relationships when we purchased and developed our Palmetto Bluff homesite. Keene’s wonderful personality and superior character added to our very favorable experience. We certainly intend to involve Keene in our next Low Country transaction.

– Melanie and Lyles Glenn

A true professional

Thomas Maybank is a true professional. He was my counselor while acting as the re-sale agent of my property in Palmetto Bluff. I felt that he was always acting on my behalf and anything Thomas says is presented openly and honestly. The Ussery Group, Charter One Realty has scored a major coup adding Thomas to their firm. I recommend him without any hesitation.

– Jim B.

Very informative, no pressure and excellent service

It is rare in today’s world that we have the privilege of working with a realtor with as much honesty and integrity as Keene. We worked with Keene to find the perfect building lot on Palmetto Bluff and he exceeded our expectations. Very informative, no pressure and excellent service.

– Richard and Judy Cedrone

High quality real estate professional

We have worked with Michael Haire on three property transactions. He is by far the most professional, helpful real estate professional we have ever encountered. He has earned our trust and proven himself to be an invaluable partner. We strongly recommend anyone looking for a high quality real estate professional to select Michael to help them with their real estate needs.

– Chris and Sara Dubie

Great knowledge of Palmetto Bluff real estate

We had the privilege of dealing with Thomas Maybank over the course of the last 10 years and found him to be a consummate real estate professional. He has exhibited the following traits, which has earned great confidence with us: great knowledge of Palmetto Bluff real estate and transaction history, excellent communication skills, and a sense of urgency in responding to inquiries. Finally, what sets him apart from other real estate agents is his utmost integrity—which is very important to us. We will be happy to recommend Thomas to anyone who has real estate needs in the Bluffton area, as we have done with many of our friends.

– Jamie and Henry H.

A tremendous resource

Keene was a tremendous resource who we relied upon to help us acquire an amazing property in Palmetto Bluff. His guidance and insights were invaluable, a true professional.

– Denise Loft and Brian Culbert

We found the perfect home

We wandered into Michael Haire’s office unannounced and without any plan to leave California and move to Palmetto Bluff. Fast forward just a few months, and we were back for a “visit”. Michael’s knowledge of the community and his ability to assess and respond to what we liked and didn’t like as we toured homes made the buying experience easy. His dry sense of humor made it fun. With his help, we found the perfect home and closed escrow painlessly, despite doing so long distance. He is a consummate professional, a great guy and the best broker we’ve ever worked with anywhere.

– Carol and Harlan Wendell

We visited Palmetto Bluff for an afternoon in the winter of 2011. While our children played at the treehouse across from RT’s, we met Thomas and his wife, Liz. Thomas and I stayed in contact and a few months later he helped us find the perfect lot for our family in South Wilson. Over the years we have become great friends with the Maybank’s; we think the world of them and their children. We have heard it said, “it is much easier to do a good deal when you are dealing with a good person.” Accordingly, we would highly recommend Thomas and his team to anyone considering a new home in the lowcountry.

– Kris and Matt Kovalcik

We bought a lot in River Road (Palmetto Bluff) and just couldn’t come to grips with leaving Cincinnati, so after 1 1/2 years, we decided to sell it. Within 5 weeks, Thomas had 2 firm offers and we sold it for more than we paid for it! That’s all you have to know to understand Thomas’ abilities – plus he’s a really nice guy! He always makes himself available to answer any questions and is very patient. We would definitely recommend Charter One and Thomas!

– Kim Wolter

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