Some sales naturally stand out - not because of how they’re talked about, but because of what they represent in the market. 393 Old Palmetto Bluff Road, known as Heron Hall, has officially closed as the highest residential sale recorded in the Beaufort County MLS to date. More than anything, this transaction reflects the continued strength of the Palmetto Bluff market and the level of demand for truly irreplaceable waterfront properties in the Lowcountry.
A Rare Property on the May River
Set on approximately 10 private waterfront acres with more than 658 feet of May River frontage, Heron Hall represents a rare combination of scale, privacy, and natural beauty. The estate was thoughtfully designed as a place for gathering, offering a main residence and guest house with a total of nine bedrooms, expansive entertaining spaces, and panoramic views of the river and surrounding marsh.
Inside, reclaimed wood flooring, intricate millwork, and soaring beamed ceilings create a sense of timeless Lowcountry elegance. Every detail was carefully considered, from the gourmet kitchen and multiple living spaces to the media rooms, wine storage, and private guest accommodations.
Yet what makes Heron Hall truly special extends beyond the home itself. This is a property where generations can gather. A place where mornings begin overlooking the May River and evenings end beneath Carolina skies. It was created to embrace the beauty, hospitality, and sense of connection that define life in the Lowcountry.
What this Sale Reflects
This sale speaks to the continued strength of the luxury market here in the Lowcountry and the growing demand for Palmetto Bluff. The level of interest we're seeing today is unlike anything we've experienced before.
Over the last several years, Palmetto Bluff has emerged as one of the most desirable luxury communities in the country. Buyers continue to seek destinations that offer privacy, natural beauty, world-class amenities, and a relaxed pace of life. The community's 20,000 acres, extensive luxuries, and unparalleled setting along the May River continue to attract discerning buyers who are looking for more than just a home - they’re looking to invest in a lifestyle.
A Note of Gratitude
Representing a property of this caliber is both a privilege and a responsibility. While a record-setting sale is certainly meaningful, transactions like this are never about one person. They are made possible by incredible sellers, committed buyers, thoughtful marketing, and a team working together every step of the way. We are deeply grateful to have been entrusted with Heron Hall and to have played a role in its next chapter.
The Ussery Group has had the privilege of representing every resale transaction over $10 million in Palmetto Bluff, including multiple record-setting waterfront properties. We are honored by the trust our clients have placed in our team.
That trust continues to be reflected across the Lowcountry market. During the first half of 2026, The Ussery Group recorded more than $175 million in total sales volume, ranking as the top real estate team in the Bluffton/Hilton Head Island MLS. Within Palmetto Bluff alone, our team represented $141,011,500 in total sales volume during the first half of the year, reflecting the continued confidence our clients place in us and our deep knowledge of this exceptional community.
This milestone comes alongside another meaningful recognition for our team. The Ussery Group was recently named the #1 Real Estate Team in Bluffton and the #2 Real Estate Team in South Carolina in the 2026 RealTrends Verified Rankings based on sales volume. While we're honored by the recognition, we believe it reflects something far more important than numbers: the confidence our clients place in us and our commitment to serving every buyer and seller with integrity, local expertise, and personalized guidance.
As the Palmetto Bluff market continues to evolve, we remain committed to providing thoughtful guidance, local expertise, and exceptional service to buyers and sellers throughout the Lowcountry.
